Social Media Policy
Active Nutrition International GmbH (ANI) maintains social media accounts on Facebook, Instagram, Strava, Pinterest, and YouTube. Social networks are generally able to comprehensively analyze your user behavior. This is particularly true when you use these networks to visit our social media accounts. Site operators can then track your visit and associate it with your user account. Even if you are not logged in, tracking may still be possible—for example, via your IP address, browser details, or through the use of cookies or other tracking technologies.
The information collected in this way may be used by social network operators to create profiles. Among other things, your (presumed) interests and preferences may be recorded in order to display personalized advertising.
ANI is unable to track all of these data processing activities within social networks and generally does not have access to this data. Please refer to the respective privacy policies of the networks for further information. Below you will find information on data protection on the respective portals.
For more information on data processing by ANI—particularly regarding the data protection officer and your rights—please see the privacy policy at https://active-nutrition-international.com/privacy-policy, which also applies to our social media presence in these respects. Information about our use of cookies, such as the Facebook “Pixel,” can be found in our Cookie Policy at https://active-nutrition-international.com/cookie-richtlinie/
I. Legal Notice
The following entity is responsible for the content of our social media channels in accordance with Section 5 of the German Telemedia Act (TMG):
Active Nutrition International GmbH
Zielstattstraße 38
D - 81379 Munich
Phone: +49 (0) 89 50 200 72
Fax: +49 (0) 89 50 20 07 77
Managing Directors: Craig Rosenthal, Marc Mollere, Dirk Glassner; Responsible person within the meaning of Section 55(2) of the Interstate Broadcasting Treaty (RStV): Antonia Sondenheimer
Munich Local Court, HRB 135076 VAT ID No.: DE813135997
II. Privacy Policy for Our Facebook Fan Page
1. Data Controller
ANI operates a fan page on Facebook. To the extent that we determine the means and purposes of the processing, your personal data is therefore processed by us as the data controller.
Active Nutrition International GmbH Zielstattstraße 38 - 81379 Munich Phone: +49 (0) 89 50 200 72 Fax: +49 (0) 89 50 20 07 77 info@active-nutrition-international.com You can contact our Data Protection Officer at data_compliance@active-nutrition-international.com.
In all other cases where data is processed in connection with our fan page and for which Facebook determines the means and purposes, the processing is carried out by Facebook as the sole controller:
Facebook Ireland Limited (hereinafter “Facebook”) 4 Grand Canal Square Grand Canal Harbour Dublin 2 Ireland You can contact the Data Protection Officer of Facebook Ireland via the following link: https://www.facebook.com/help/contact/540977946302970.
For information on how Facebook processes your personal data, please read Facebook’s privacy policies (https://de-de.facebook.com/policy.php).
To the extent that personal data is processed by Facebook and us in connection with our Facebook page or content you have submitted, and ANI has a say in determining the purposes and means of such processing, Facebook and ANI are joint controllers within the meaning of Article 26(1), first sentence, of the GDPR, in accordance with the judgment of the European Court of Justice dated June 5, 2018. This applies in particular to the data from Facebook Insights described in section 2.2.
2. Processing of Personal Data When Using Our Fan Page
When you use our fan page, the following personal data will be processed:
2.1 Usage Data and Statistics
When using Facebook and accessing our social media profile, personal data is processed by the operator of the social network. This includes, for example, information regarding page views, posts, videos, Stories, or other content associated with the fan page; interactions with a Story; subscriptions; likes on posts; recommendations of posts or comments; shares; reactions or comments on posts, reporting posts or hiding posts, clicks on links on other pages that lead to the fan page, mouse movements over names or profile pictures to preview content, clicks on buttons on a fan page, and information about the device (computer or mobile device) you are logged in with, viewing and reacting to events, clicks on a link for event tickets, initiating a Messenger conversation, and visiting fan page shops, including information about such actions as the date and time of the action, country/city (estimated based on the IP address or, for logged-in users, imported from the user profile), Language code (from the browser’s HTTP header and/or language settings), age/gender groups (from the user profile, only for logged-in users), previously visited websites (from the browser’s HTTP header), whether the action was performed on a computer or a mobile device (from the browser user agent or app attributes), and the Facebook user ID (only for logged-in users). This data is processed by Facebook as the operator of the social network and cannot be viewed by us. The legal basis for the processing is set forth in Facebook’s Privacy Policy, available at https://de-de.facebook.com/policy.php.
2.2 Facebook Insights
We receive usage data only in aggregated, i.e., summarized, form via the Facebook tool “Page Insights” (https://www.facebook.com/business/a/page/page-insights and https://de-de.facebook.com/legal/terms/information_about_page_insights_data(“Insights data”). We cannot associate the Insights data with you personally.
We and Facebook are so-called “joint controllers” for the processing of the Insights data. This means that Facebook and we process this data for the joint purpose of understanding the usage behavior of visitors to our fan page. Facebook, as the platform operator, collects detailed usage data from you; we receive only the aggregated Insights data from Facebook. Therefore, Facebook alone makes decisions regarding the processing of usage data in connection with Page Insights. In the case of such joint controllership, the EU General Data Protection Regulation requires us to enter into an agreement with Facebook. You can access this agreement here: https://www.facebook.com/legal/terms/page_controller_addendum.
It contains further details and explanations regarding joint responsibility with Facebook in the context of Page Insights.
We process this data for technical administration and to provide the fan page, and to obtain statistical information about the use of our fan page as its operator.
The legal basis for processing this data is Art. 6(1)(f) of the GDPR (legitimate interest). Our interest here is the administration and improvement of the fan page. Additional legal bases specified by Facebook may also apply to Facebook’s processing of personal data.
2.3 Likes, Posts, and Messages
When you use our fan page, the following personal data is processed:
Your Facebook username and profile picture,
Your click interactions with our posts (“Likes,” “Shares,” “Follow,” etc.), and
Your comments, posts, messages, and other content that you provide to us on the fan page.
This data is processed to provide you and other users of the fan page and our other media offerings with your content, the fan page, and the fan page experience.
The legal basis for processing this data is Art. 6( 1, sentence 1, lit. f of the GDPR (legitimate interest). Our legitimate interest here is to interact with our followers and other interested social media users on our social media platforms, to increase the reach of our products (advertising), and, where applicable, to respond to your inquiry.
2.4 Contacting Us and Other Uses of Our Fan Page
If you contact us via Facebook, the legal basis is a legitimate interest pursuant to Art. 6(1), sentence 1, lit. f of the GDPR. The legitimate interest in this context is to respond to your inquiry.
3. Use of Our Facebook Shop
We also use features on our Facebook social media profiles that enable us to promote our products (the so-called “Facebook Shop”). Through Facebook, you will receive basic information about our products.
When using the Facebook Shop, Facebook may collect personal data. In this case, the provisions described in section 2 apply accordingly.
Our Facebook Shop is used solely for promoting products. If you wish to purchase products, you will be redirected to our external shop page. In doing so, you will leave the Facebook website. The processing of personal data in our shop system is governed by our Privacy Policy, available at
Powerbar Shop: https://www.powerbar.com/de-de/pages/datenschutzerklaerung
4. Data Transfer to the U.S.
In order to provide the fan page on the Facebook platform, your personal data is processed by Facebook Ireland Limited and transferred to Facebook Inc. in the U.S. (as well as other third countries, as described at https://de-de.facebook.com/policy.php). To this end, Facebook uses the Standard Contractual Clauses approved by the European Commission. For more information, please visit https://www.facebook.com/legal/EU_data_transfer_addendum as well as at https://de-de.facebook.com/help/566994660333381.
5. Use of Cookies by Facebook
When you visit Facebook—regardless of our fan page—Facebook places cookies and similar trackers on your device. If you are also logged into Facebook as a user, Facebook is able to track that you have visited our fan page and how you used it. This also applies to all other Facebook fan pages.
Facebook describes in general terms in its Privacy Policy which cookies it uses, what information it collects via these cookies, how this information is used, how long it is stored by Facebook, and with which third-party partners it is shared. There you will also find information on how to contact Facebook and on ad preferences. The Privacy Policy is available at the following link: https://de-de.facebook.com/policy.php.
You can, for example, here: http://www.youronlinechoices.com/de/praferenzmanagement/.
III. Instagram
1. Data Controller
ANI operates a profile on the Instagram platform. To the extent that we determine the means and purposes of the processing, your personal data is therefore processed by us as the data controller.
Active Nutrition International GmbH Zielstattstraße 38 - 81379 Munich Phone: +49 (0) 89 50 200 72 Fax: +49 (0) 89 50 20 07 77 info@active-nutrition-international.com
You can contact our Data Protection Officer at data_compliance@active-nutrition-international.com.
In all other cases where data is processed in connection with our Instagram profile and for which Instagram determines the means and purposes, the processing is carried out by Facebook as the sole controller:
Facebook Ireland Limited (hereinafter “Facebook”) 4 Grand Canal Square Grand Canal Harbour Dublin 2 Ireland
You can contact the Data Protection Officer of Facebook Ireland via the following link:
To the extent that personal data is processed by Facebook and us in connection with our Instagram page or content you have submitted, and ANI has a say in the purposes and means of this processing, Facebook and ANI are joint controllers within the meaning of Art. 26(1), sentence 1 of the GDPR.
2. Processing of Personal Data When Using Our Fan Page
2.1 Usage Data and Statistics
Information regarding the processing of personal data when using Facebook services, such as our Instagram profile, is described in the Instagram Privacy Policy, available at: http://instagram.com/legal/privacy/.
This covers the categories of personal data (I.), the respective purposes (II.), the recipients of personal data (III. and IV.), the legal basis (V.), as well as information about your rights and how to exercise them with respect to Instagram (VI.). You will also find information regarding the retention period and the deletion of information (VII.).
Under this section, you will also find information about your right to object to certain processing of personal data. For more information on your control options, please see this help article. The Privacy Policy also contains information on the duration for which personal data is stored, the criteria used to determine this duration, and the option to deactivate or delete Instagram accounts (see VII.).
This data is processed by Facebook, the operator of the social network, and cannot be accessed by us. The legal basis for the processing is set forth in Facebook’s Privacy Policy, available at http://instagram.com/legal/privacy/.
2.2 Data Processing During Interactions on Our Instagram Profile
Our Instagram profile offers you the opportunity to follow our profile and interact with our posts, in particular by commenting on them and sending us private messages. If you contact us, please consider whether you wish to send the relevant information via Instagram or if another contact option is more appropriate.
Please also note that—depending on your privacy settings—we, like all other users, can access the information stored in your profile. If you contact us via Instagram, the legal basis is a legitimate interest pursuant to Art. 6(1)(f) of the GDPR. This legitimate interest consists of responding to your inquiry.
2.3 Processing of Anonymized Data for Statistical Purposes
We have set up our Instagram page as a business profile and use anonymized page statistics (“Instagram Insights”) provided by Facebook Ireland, which give us insights into the visitors to our Instagram page and their interactions with our Instagram page and its content. We have no say in the means and purposes of processing event data used to generate page statistics. The statistics include the following information:
Reach, page views, time spent viewing video posts
Interactions such as “liking” a post, commenting on, or sharing posts
Demographic information regarding age, gender, and location
Instagram processes the data for measurement and analysis purposes. We receive aggregated statistics from Instagram and use this data to identify trends. It is not possible for us to trace this data back to the individuals who triggered these events.
3. Use of Our Instagram Shop
We also use features on our Instagram social media profiles that allow us to promote our products (the so-called “Instagram Shop”). Through Instagram, you receive basic information about our products.
When using the Instagram Shop, Facebook may collect personal data. In this case, the provisions described in Section 2 apply accordingly.
Our Instagram Shop is used solely for promoting products. If you wish to purchase products, you will be redirected to our external shop page. In doing so, you will leave the Instagram website. The processing of personal data in our shop system is governed by our Privacy Policy, available at
Powerbar Shop: https://www.powerbar.com/de-de/pages/datenschutzerklaerung.
4. Data Transfer to the U.S.
In order to provide the fan page on the Instagram platform, your personal data is processed by Facebook Ireland Limited and transferred to Facebook, Inc. in the U.S. (as well as other third countries, as specified at https://de-de.facebook.com/policy.php. To this end, Facebook uses the Standard Contractual Clauses approved by the European Commission. For more information, please visit https://www.facebook.com/legal/EU_data_transfer_addendum as well as https://de-de.facebook.com/help/566994660333381.
5. Information on Facebook’s Use of Cookies
When you visit Instagram—regardless of our Instagram profile—Facebook places cookies and similar trackers on your device. If you are also logged into Instagram as a user, Facebook is able to track that you have visited our Instagram profile and how you used it. This also applies to all other Facebook fan pages.
The types of cookies Instagram uses, the information Facebook receives via these cookies, how this information is used, how long it is stored by Facebook, and with which third-party partners it is shared are described in the information on Instagram cookies:
IV. Strava
1. Data Controller
ANI maintains a profile on the Strava platform. To the extent that we determine the means and purposes of the processing, your personal data is therefore processed by us as the data controller.
Active Nutrition International GmbH Zielstattstraße 38 - 81379 Munich Phone: +49 (0) 89 50 200 72 Fax: +49 (0) 89 50 20 07 77 info@active-nutrition-international.com You can contact our Data Protection Officer at data_compliance@active-nutrition-international.com.
In all other cases where data is processed in connection with our Strava profile and for which Strava determines the means and purposes, the processing is carried out by Strava as the sole controller:
Strava, Inc. 208 Utah Street San Francisco, CA 94103 USA
2. Information on the Processing of Personal Data on Strava
Information regarding the processing of personal data when using Strava is described in the Privacy Policy, available at:
Strava generally allows users to create a profile and process activity and usage data. This data may also be made available to ANI, as the operator of a Strava profile, for example in the context of challenges. Some of the information provided to Strava by the user could (at least indirectly) also qualify as health data within the meaning of Art. 9 of the GDPR.
Strava uses this information to operate its services and customize them for the user. This includes, for example, performance analyses or participation in the social features of the Strava network (e.g., clubs, comments, points, etc.). This may also involve profiling to improve the user’s personal experience and to gather information about interests and activities. This information is also used to optimize Strava and to market activities on Strava as well as other commercial products or services.
Strava also aggregates data provided by users for the purpose of posting it publicly or sharing it with third parties. This includes, for example, data about devices, usage, demographics, routes, and performance. Strava may use, sell, license, and share this aggregated data with third parties for research, business, or other purposes. The aggregated data can no longer be linked to you as an individual.
Strava also shares information about members with other parties. This includes service providers that provide services to Strava, such as supporting, improving, promoting, and securing the services, as well as processing payments or orders. Information may also be made publicly available, particularly parts of the profile in accordance with privacy settings. Information is also shared with third parties integrated into Strava’s services, as well as with third parties that collaborate with Strava by offering an integrated feature, such as a challenge sponsor or a tracking watch.
3. Information on Strava’s Use of Cookies
When you visit Strava—regardless of whether you are viewing our Strava profile—Strava places cookies and similar trackers on your device. If you are also logged in to Strava as a user, Strava is able to track that you have visited our Strava profile and how you used it.
The types of cookies Strava uses, the information Strava collects through these cookies, how they are used, how long Strava stores them, and with which third-party partners they are shared are described in the information on Strava cookies:
4. Data Processing During Interactions with Our Club on Strava
Our Strava Club offers you the opportunity to interact with our posts, in particular by commenting on them. If you contact us via the comments, please consider whether you want to send the relevant information publicly via Strava or if another contact option is more appropriate.
As a member of our Strava club, your activities are also shared with other club members. This also gives you the chance to be included in our leaderboards.
Please also note that—depending on your privacy settings—we, like all other users, can access the information stored in your profile.
When you interact with us via Strava, the legal basis is a legitimate interest pursuant to Art. 6(1)(f) of the GDPR. Our legitimate interest here is to interact with our followers and other interested social media users on our social media platforms, to increase the reach of our products (advertising), and, where applicable, to respond to your inquiries.
V. YouTube
1. Data Controller
ANI maintains a profile on the video-hosting platform YouTube. To the extent that we determine the means and purposes of the processing, your personal data is therefore processed by us as the data controller.
Active Nutrition International GmbH Zielstattstraße 38 - 81379 Munich Phone: +49 (0) 89 50 20 0 72 Fax: +49 (0) 89 50 20 07 77 info@active-nutrition-international.com You can contact our Data Protection Officer at data_compliance@active-nutrition-international.com.
In all other cases where data is processed in connection with our YouTube profile and YouTube determines the means and purposes of such processing, the processing is carried out by YouTube as the sole controller:
Google Ireland Limited Gordon House Barrow Street Dublin 4 Ireland
2. Information on the Processing of Personal Data on YouTube
Information regarding the processing of personal data when using YouTube is described in the Privacy Policy, available at:
3. Processing of Anonymized Data for Statistical Purposes
YouTube offers the option to collect video views for statistical purposes. We do not participate in decisions regarding the means and purposes of processing event data used to generate page statistics. YouTube processes the data for measurement and analysis purposes. We receive only aggregated statistics and use this data to determine the reach of our video posts. It is not possible for us to trace this data back to specific individuals.
4. Processing of Personal Data When Interacting with Our Posts
YouTube offers you the opportunity to interact with our posts, in particular by commenting on them. If you contact us via the comments, please consider whether you wish to send the relevant information publicly via YouTube or whether another method of contact would be more appropriate.
Please also note that—depending on your privacy settings—we, like all other users, can access the information stored in your YouTube profile.
When you interact with us via YouTube, the legal basis is a legitimate interest pursuant to Art. 6(1)(f) of the GDPR. Our legitimate interest here is to interact with our followers and other interested social media users on our social media platforms, to increase the reach of our products (advertising), and, where applicable, to respond to your inquiry.
VI. Pinterest
1. Data Controller
ANI maintains a profile on the social network Pinterest. To the extent that we determine the means and purposes of the processing, your personal data is therefore processed by us as the data controller.
Active Nutrition International GmbH Zielstattstraße 38 - 81379 Munich Phone: +49 (0) 89 50 200 72 Fax: +49 (0) 89 50 20 07 77 info@active-nutrition-international.com You can contact our Data Protection Officer at