Since 1986, we have been inspiring athletes worldwide to push their limits. We made history with the first energy bar – and continue to do so. Our mission: to support you with smart sports nutrition, 40 years of experience, and scientific expertise so you can achieve your personal goals.
Founder of the Energy Bar
In 1986, a Canadian marathon runner hit the wall during a race and realized that there was no suitable sports nutrition available. Together with his wife, he developed the world's first energy bar in their home kitchen, laying the foundation for Powerbar®. Since then, we have grown to become an icon in sports nutrition, supporting generations of athletes – from recreational runners to world-class competitors. In 2026, we will celebrate 40 years of Powerbar® – and today, more than ever, we are synonymous with performance.
Our Mission
We know that nutrition is a crucial factor for athletic success – from recreational sports to high performance. The right nutrients at the right time give athletes not only energy but also control, self-determination, and the power to push their limits. That's exactly what we develop our products for: with scientific expertise, genuine passion, and the aim of supporting every performance.
Our Products
Whether for everyday life, training or competition – our products provide exactly what your body needs. Whether before training, during exertion or for regeneration afterwards – our products deliver exactly the nutrients your body needs. Energy products push you during intense phases, proteins support recovery, and delicious bars accompany you in your active everyday life.
Our Community
Achieve more together. The Powerbar® Family unites ambitious amateur and professional athletes who all have one thing in common: always getting one step closer to their personal goal. Numerous top athletes, influencers, teams, and associations trust our products – including Lena Oberdorf, Sam Long, Frederic Funk, VfL Wolfsburg, ALBA Berlin, and the Olympic Training Center Baden-Württemberg.
