Clean Start

PowerBar made a Clean Start by removing all artificial sweeteners in our tasty new Clean Whey Bars. We’re bringing you the best taste and nutrition to help you power on and savor every moment.

Our Brand

POWERBAR X VSCO

Sports breed community and passion — it’s why we watch them so intently. In partnership with PowerBar, who seeks to inspire the athlete in all of us, we are sharing the work of four photographers who focus on athletes of all kinds. Their imagery reveals the camaraderie, strength, joy, and teamwork that sports and fitness can cultivate.

Tennis Twins

Tennis Twins

Team PowerBar members Nic and Tristan Puehse are nineteen year old fraternal twins. They began their sports careers at six years old, as the Skateboarding Twins, with multiple sponsors and were well on their way to the X Games. At thirteen, they shocked their fans by trading their boards for tennis racquets. We caught up with the Tennis Twins to see what life has been like as they as embark on a new journey.