Yo Yo Yo,

it's Sam Long.

My fascination with Powerbar began at my first Kona when I was 19 years old, watching my idol Sebastian Kienle and wanting to be like him. I had grown up eating the original Powerbar Energize bar whenever I went skiing. Four years after my first Kona, I won my first Ironman and had the opportunity to be sponsored by Powerbar.

The products have always fueled me to my best performances, and I like to say that the best product is the next one coming out, as Powerbar keeps innovating and stays at the forefront of research.
Currently, I fuel my long and hard efforts mostly with The Black Line.