One of the first professional female skiiers, Grete Eliassen is no stranger to forging her own path. She began skiing at two years old, splitting her time between the Norwegian mountains and the US slopes. Once she discovered freeskiing (a type of alpine skiing that involves tricks, jumps and terrain park features) there was no turning back. Since her professional debut, Grete has won six Winter X Game medals, set a World Record and is the only female skier to have medaled in both halfpipe in slopestyle in X Game eventRead More
Team PowerBar member Nick Goepper, 23, recently won his second Olympic medal in the PyeongChang Winter Olympics. Originally hailing from Indiana, the Freeskiier earned a silver medal in slopestyle, the only American to finish on the podium. A discipline of freeskiing, slopestyle requires athletes to ski down a variety of obstacles (including rails, jumps and terrains features) … Continue reading “Nick Goepper”Read More
Clean Start Team
This year, we offered 17 athletes a Clean Start by giving them entry into the 2017 TCS New York City Marathon. These individuals have overcome, or are in the midst of overcoming, setbacks that sidelined them from achieving their goals. Our Team previously found themselves on the “did not finish” list or suffered from health-related injuries. Each of them needed a goal to help them persevere. These PowerBar Clean Start athletes are not only running for themselves New York, they are running for their families and their support teams.Read More
Team PowerBar member Seth Minter, aka The FootDoctor, is a former football player turned athletic trainer. After a high school injury prevented him from playing in the NFL, he started his own program to help athletes improve their game through footwork and agility drills. As former teammates headed to the NFL, they sought out Seth’s unique footwork training to improve their performance on the field. Seth went back to studying to include dynamic body motion and injury prevention to give his athletes the best possible opportunities. When others in the League saw teammates using Seth’s drills, people began to call asking for the FootDoctor.Read More
POWERBAR X VSCO
Sports breed community and passion — it’s why we watch them so intently. In partnership with PowerBar, who seeks to inspire the athlete in all of us, we are sharing the work of four photographers who focus on athletes of all kinds. Their imagery reveals the camaraderie, strength, joy, and teamwork that sports and fitness can cultivate.Read More
Team PowerBar members Nic and Tristan Puehse are nineteen year old fraternal twins. They began their sports careers at six years old, as the Skateboarding Twins, with multiple sponsors (including Nike and Gatorade) and were well on their way to the X Games. Their videos on YouTube have been watched more than 14 million times. They … Continue reading “Tennis Twins”Read More
A successful triathlete and accomplished photographer, Noel Mulkey tells the story of his athletic and nutrition journey through his camera lens. A 22 year old from Tulsa, Oklahoma, Noel did not always view himself as a beacon of health and fitness. After an ah-ha moment in college, Noel was inspired to get fit and began … Continue reading “Noel Mulkey”Read More
Team PowerBar member Austin Keen is a World Champion Skimboarder, content creator, and an action sports ambassador. With a unique skillset that makes him a leader in the sport, he is one of the most photographed action sport athletes on social media. His content has been featured in commercials and on TV Shows such as MSNBC’s Make Me A Millionaire Inventor, Comedy Central’s Tosh.0, and The Real Housewives of OC. Crowned with a World Title the year prior, in 2014 he was recognized in SurferToday as one of the top 20 Most Influential in Wave Sports. By 2015, Austin was looking to evolve his talents and discovered the sport of wakesurfing. Shortly thereafter, he acquired a sponsor in that discipline and became the sports’ most recognizable athlete.Read More
It doesn’t matter what type of diet you follow, plant-based protein can offer you many nutritional benefits. Whether your goal is to lean out, build strength or just improve your health, plant-based protein sources like nuts, seeds and legumes play an important role in your diet. So why is plant-based protein so beneficial to our diets? Here are 3 good reasons to include more nuts and legumes in your diet.Read More
Jesse La Flair
The world’s most recognizable professional freerunner, Jesse La Flair has a creative style and unique approach to movement. With over 325,000 YouTube subscribers, he is the most subscribed to Pro freerunner and parkour athlete in the world.Read More
With less than a year until the Pyeongchang Winter Olympics, we caught up with Team PowerBar member and professional freeskiier Nick Goepper. At 22 years old, Nick is already a four-time Winter X-Games medalist (3 gold and 1 silver) and a 2014 Olympic Bronze medalist in Slopestyle. He burst onto the scene in 2012 and has been atop most of the major podiums since. An injury kept him off the snow in 2016, but he’s back on course and looking to create some more waves in 2017.Read More
The documentary film follows a diverse group of teens on the autism spectrum as they train and compete on the New Jersey Hammerhead Swim Team. The self-confidence, leadership and social skills these athletes exhibit throughout the film prove to serve them well beyond the pool deck. We were able to go behind the scenes with Lara Stolman, the director and producer of Swim Team, to discuss her experience in making the film, the ability of sport to create communities and how she hopes this film will inspire others.Read More
Running has always been central to the PowerBar story. Founders of the original energy bar, Jennifer and Brian Maxwell pioneered the category to prevent runners from fatiguing in their races. Thirty years later, there’s a new generation of Maxwells embarking on their own athletic journeys. Chris Maxwell, son of Jennifer and Brian, sat down with us to talk about running, family and how they connect together.Read More
The 2016 New York City Marathon will kick off this Sunday, November 6th. The world’s largest and most popular marathon has come a long way since it began in 1970. Originating with 127 entrants running laps around Central Park, by 2016 the race has grown to over 50,000 race participants and expanded into all five New York City boroughs.Read More
“Being an Ironman is about more than sports and competition. To become an Ironman you have to endure the rough times, persevere through the unexpected times, and embrace the best times. Ironman is my quest to find my absolute best.”Read More
PowerBar x VSCO
Looking to inspire the athlete in all of us, we have partnered with VSCO to share stories from those who embrace the joy of sport. No matter if it’s your day job, night activity, or early morning pick-me-up, these stories showcase the camaraderie that has formed in unexpected places. These people revel in play, relish challenges, and find a sense of community, all while smashing stereotypes along the way.Read More
The adaption of whey protein has become a must-have ingredient for athletes and health-minded individuals alike. As we launch our Clean Whey Protein Bars, we discuss how these bars provide the protein you need, without the addition of artificial sweeteners. With high-quality ingredients, and the ease and accessibility of these bars, protein can be added into your diet quickly and easily even if you’re on-the-go.Read More
Tour de France
Yellow, polka dot, green and white. The defining colors of cycling’s greatest race. The one hundred and third riding of Tour de France will begin Saturday, July 2nd in Mont Saint-Michel, France. The world’s most historic and prestigious bike race will test cycling’s elite as they compete in a 3 week, 2,200 mile race over 21 stages. While the peloton will don numerous colorful jerseys from twenty-two different teams, there are four colors to watch out for.Read More
Welcome to the New Us
As athletes, you’re constantly evolving. And so is PowerBar.
For over 30 years, we’ve been providing you with high-quality products that have fueled and replenished your body through intense workouts. But times have changed, you’ve remixed the way you workout and play, and so have we.Read More
PowerBar Shakes Things Up.
You’re an athlete, whether it’s your day job, night activity or early morning pick-me-up. You’ve snuck workout clothes underneath your suit, clocked out a few minutes early to make the soccer game and taken family vacations to marathon destinations. We know you’re always ready for the next even game, even though you’re crunched for time.Read More
2016 TSC NYC Marathon Opens Registration.
The marathoning world is changing; long distance and fun runs are becoming more popular and completing a half or full marathon is a goal that is becoming more common and desirable. It’s no longer a sport just for endurance athletes. Everyone can be a marathoner.
Registration for the 2016 TCS NYC Marathon just opened, and while November might sound far away, it’s important to begin preparing now. Whether you’re planning to run the 26.129 miles in NYC or another city, we’ve created a series of tips from the experts, so you have everything you need to prepare. The first leg of our series focuses on getting a strong start to amping up your fitness level for the race. Here are a few ways to stay on top of your training, from PowerBar athlete Josh Cox.Read More