Powerbar Stories

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Swim Team

Jan 6th, 2017

The documentary film follows a diverse group of teens on the autism spectrum as they train and compete on the New Jersey Hammerhead Swim Team. The self-confidence, leadership and social skills these athletes exhibit throughout the film prove to serve them well beyond the pool deck. We were able to go behind the scenes with Lara Stolman, the director and producer of Swim Team, to discuss her experience in making the film, the ability of sport to create communities and how she hopes this film will inspire others.

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Chris Maxwell

Nov 21st, 2016

Running has always been central to the PowerBar story. Founders of the original energy bar, Jennifer and Brian Maxwell pioneered the category to prevent runners from fatiguing in their races. Thirty years later, there’s a new generation of Maxwells embarking on their own athletic journeys. Chris Maxwell, son of Jennifer and Brian, sat down with us to talk about running, family and how they connect together.

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NYC Marathon

Oct 31st, 2016

The 2016 New York City Marathon will kick off this Sunday, November 6th. The world’s largest and most popular marathon has come a long way since it began in 1970. Originating with 127 entrants running laps around Central Park, by 2016 the race has grown to over 50,000 race participants and expanded into all five New York City boroughs.

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Andy Potts

Oct 5th, 2016

“Being an Ironman is about more than sports and competition. To become an Ironman you have to endure the rough times, persevere through the unexpected times, and embrace the best times. Ironman is my quest to find my absolute best.”

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PowerBar x VSCO

Sep 14th, 2016

Looking to inspire the athlete in all of us, we have partnered with VSCO to share stories from those who embrace the joy of sport. No matter if it’s your day job, night activity, or early morning pick-me-up, these stories showcase the camaraderie that has formed in unexpected places. These people revel in play, relish challenges, and find a sense of community, all while smashing stereotypes along the way.

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Clean Whey

Sep 8th, 2016

The adaption of whey protein has become a must-have ingredient for athletes and health-minded individuals alike. As we launch our Clean Whey Protein Bars, we discuss how these bars provide the protein you need, without the addition of artificial sweeteners. With high-quality ingredients, and the ease and accessibility of these bars, protein can be added into your diet quickly and easily even if you’re on-the-go.

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Making His Mark

Aug 9th, 2016

We’re honored to have renowned cyclist, Taylor Phinney give us an insider’s look at the stylish world of pro-cycling.

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Tour de France

Jul 1st, 2016

Yellow, polka dot, green and white. The defining colors of cycling’s greatest race. The one hundred and third riding of Tour de France will begin Saturday, July 2nd in Mont Saint-Michel, France. The world’s most historic and prestigious bike race will test cycling’s elite as they compete in a 3 week, 2,200 mile race over 21 stages. While the peloton will don numerous colorful jerseys from twenty-two different teams, there are four colors to watch out for.

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Welcome to the New Us

Jun 8th, 2016

As athletes, you’re constantly evolving. And so is PowerBar. For over 30 years, we’ve been providing you with high-quality products that have fueled and replenished your body through intense workouts. But times have changed, you’ve remixed the way you workout and play, and so have we.

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PowerBar Shakes Things Up.

Mar 2nd, 2016

You're an athlete, whether it's your day job, night activity or early morning pick-me-up. You've snuck workout clothes underneath your suit, clocked out a few minutes early to make the soccer game and taken family vacations to marathon destinations. We know you’re always ready for the next even game, even though you're crunched for time.

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2016 TSC NYC Marathon Opens Registration.

Feb 28th, 2016

The marathoning world is changing; long distance and fun runs are becoming more popular and completing a half or full marathon is a goal that is becoming more common and desirable. It’s no longer a sport just for endurance athletes. Everyone can be a marathoner. Registration for the 2016 TCS NYC Marathon just opened, and while November might sound far away, it’s important to begin preparing now. Whether you’re planning to run the 26.129 miles in NYC or another city, we’ve created a series of tips from the experts, so you have everything you need to prepare. The first leg of our series focuses on getting a strong start to amping up your fitness level for the race. Here are a few ways to stay on top of your training, from PowerBar athlete Josh Cox.

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