PowerBar_Fitness_Community

Sports Nutrition: From Lab to Kitchen

Announcing the NEW book, Sports Nutrition: From Lab to Kitchen, by world-renowned scientist and athlete Asker Jeukendrup. This practical application of sports nutrition provides an overview of new developments in sport nutrition and is an amazing guide for sports dietitians, trainers and coaches! Contributors include Louise Burke, Ronald Maughan, Kevin Tipton, Mark Tarnopolsky, Greg Cox, Trent Stellingwerff and Stuart Phillips. You can pre-order on Amazon today! http://www.amazon.com/Sports-Nutrition-Kitchen-Asker-Jeukendrup/dp/184126296X

Ultra Endurance Athlete inspires others with Type 1 Diabetes

Kerry White, born in Sydney Australia, and Type 1 Diabetic (insulin dependent) since the age of 11.

Having read Kerry's bio, I was inspired to bring this amazing athlete's story to the surface. She has not only twice been a winner in the Race Across America (RAAM) 4-Woman Team division. In 2007, she tackled the solo division and was the only person with type 1 diabetes to have ever completed the 3042-mile transcontinental race in the solo division.

“I did it to prove to myself that I could do it. As the journey transpired, I realized that I was not doing it for myself but to help others. More than anything, I want people to know that today’s tools and technology provide us with the opportunity to live a fulfilling life,” says Kerry.

She is determined to continue testing the limits in endurance events and hopes to inspire people with diabetes. “Each day is a new adventure, filled with surprises and opportunity,” she says. “With proper treatment, diabetes can be an inspiration, not a burden — it is what you make it.”

When she’s not on the bike, Kerry can be found out on the Nordic track, backcountry or alpine skiing, running, and doing anything outdoors that has an “epic adventure factor.”

Kerry visits Australia every few years, and she enjoys visits from her parents, especially when her mother’s baking is involved. “My mum makes the best sugarless cheesecake!”

Athletic Highlights
Solo RAAM finisher 2007 and first person with type 1 diabetes to complete the solo race.
Fourth place, Women’s Solo National Championship 24 hours of Moab 2009
Third place, Women’s Solo 12 hours of Snowmass 2009
Third place, Women’s Solo 24 hours of Moab 2008
Fourth place, Women’s Solo 12 hours of Snowmass 2008
First Classic Finisher, North Routt Coureur des Bois — 90K Nordic Race, 2007
First-place woman, Grand Junction 50/50, 2006 (50-mile mountain/50-mile road bike race)

“Being a person with diabetes is a constant challenge, but I thrive on challenges!”

Congratulations Kerry! You are an inspiration to us all!

Read how Kerry manages her diabetes in our special feature: http://www.powerbar.com/articles/376/Part_2_Sports_Nutrition_for_Type_1_Diabetes.aspx

Kerry is an elite member of TeamType 1. For more information click here: http://www.teamtype1.org/

NEW! iPhone app for Winter Sports. SKI REPORT

Read our Press Release:   PowerBar Pushes Ski Report iPhone App to New Summits   PowerBar and appssavvy deliver new features including sports nutrition tips for the hill this winter   GLENDALE, Calif. and NEW YORK –(Jan.27, 2010)PowerBar is hitting the slopes this winter with the iPhone’s top downloaded snow report app, Ski Report, from SkiReport.com.   The campaign is led by appssavvy (www.appssavvy.com), a direct sales team for the social media space, in partnership with PowerBar’s agency OIC (www.oicweb.com), and offers winter sport enthusiasts an array of nutritional information, athlete profiles, videos and free product samples of new PowerBar^® GEL BLASTS^™ energy chews via the convenient Ski Report app.   “The winter sport community is constantly on the go and looking for a quick resource of relevant information to support their outdoor experiences,” said Todd Manion, PowerBar Global Strategist. “Ski Report is a tremendous app and the ability to deliver a wealth of practical winter ski and snow content and nutritional information is a winning formula.”   The PowerBar iPhone app campaign with Ski Report is timed to launch in support of the Winter Dew Tour which kicked off last month and features top snowboarders and freeskiers. The latest Winter Dew Tour happened in Salt Lake City last weekend.    “PowerBar’s sponsorship of Ski Report demonstrates the contextually-relevant and targeted media opportunities brands and agencies are embracing through apps,” said Chris Cunningham, founder and CEO of appssavvy. “Our goal is to connect developers and publishers of apps with brands and agencies in meaningful ways so that the utility is improved thanks to the advertiser support. Teaming up PowerBar and Ski Report is a tremendous win for everyone involved especially ski and snow enthusiasts.”   “Ski Report is all about bringing the latest snow information to winter sports thrill seekers, as well as publishing back their reports and experiences on the slopes to the community,” said Jon Brelig, founder of SkiReport.com. “Our partnership with PowerBar simply enhances the experience through great content and products.”    PowerBar’s sponsorship of the Ski Report runs through the end of March 2010.   About PowerBar PowerBar is committed to helping athletes and active people worldwide perform better through nutrition. Backed by decades of sports nutrition experience, PowerBar provides access to cutting-edge knowledge, services and a full spectrum of great-tasting food and beverage options to meet the dietary and energy needs of all athletic levels.  PowerBar proudly fuels world-class athletes and premier events including the Dew Tour, World Triathlon Corporation, the Tour de France, the Chicago, Boston and ING New York City Marathons and the Leukemia & Lymphoma Society's Team In Training Program. Owned by Nestlé S.A., the world's largest food and beverage company, PowerBar is part of the Nestlé Nutrition portfolio.  Through science-based nutritional solutions - comprising both products and services - Nestlé Nutrition helps enhance the quality of people's lives by supporting health and providing care for specific consumer groups with special nutrition needs at every stage of life.   About appssavvy appssavvy is a direct sales team that connects hundreds of social media applications on Facebook, MySpace, Google and iPhone with leading brands and agencies. Partnered with the largest vertical social applications in entertainment, moms, travel, games and pets, appssavvy provides advertisers with contextually-relevant programs. Understanding that social media is about people, appssavvy focuses on users, understands their current activity and develops ad campaigns, programs and social strategies that provide value to the ecosystem. appssavvy leverages existing audiences and utilizes all facets of social media to connect advertisers with people. For more information, visit www.appssavvy.com.   # # #    CONTACTS:

Healthful Tips to Shed Those Extra Pounds

How many times do we see our friends, clients and family go on super restrictive diets for quick weight loss? The weight may come off, but at what price? It could be a loss of athletic perfomance, loss of strength, or even illness from a compromised immune system. What always happens? Yes you guessed it, the pounds return. A recent article Chris Jenson, PhD, MPM, RD wrote has great suggestions for safe and sustainable weight loss for athletes. Here are some highlights:

Putting it all together
The goal for a safe weight loss of about 1 lb (0.45 kg) per week is to expend 500–750 more calories than your consume on a daily basis. The best way to create this calorie deficit is through a combination of burning more calories — from aerobic and resistance exercise and cutting back on calories consumed. The best time to implement your weight loss regimen is during the off-season, when you don’t have the stringent demands of training and competition.

To fill up on fewer calories, put these strategies to good use:

• Don’t skip meals
• Replace full-fat dairy products with low-fat or nonfat varieties
• Get gravies, sauces, and dressings on the side
• Start a meal with soup, salad, or a small plate of steamed or fresh vegetables
• Add veggies or beans to your mixed dishes
• Eat some protein at each meal
• Have smaller meals more frequently
• Avoid sugared soft drinks and have no more than a glass of juice daily
• Beware of blended coffee drinks: Go light and smaller in portion size
• Opt for sandwiches or salads when food needs to be fast
• Eat until you no longer feel hungry, not until you feel stuffed
• Avoid mindless munching
• Eat that to-die-for treat, but adjust the portion size
• Take advantage of PowerBar® calorie-smart sports nutrition products
• Weigh yourself weekly to track your progress

Olympic Hopeful Practices What She Teaches!

Melissa Rittenhouse is a Powerbar Team Elite Athlete with a focus on the marathon. She has competed in the 2004 and 2008 Olympic Marathon Trials and is currently training to gain a spot in the 2012 Olympic Marathon Trials. Melissa’s primary goal is to run a sub 2:40 marathon.

Melissa has won a handful of marathons including The Akron Marathon and the Gulf Beaches Marathon; in addition she has placed in the top three females in the Columbus Marathon, the Baltimore Marathon and the Vermont City Marathon.

Melissa is a registered dietitian and is a certified specialist in sports dietetics (CSSD). She currently is an assistant professor at James Madison University in Virginia. Her primary responsibilities include teaching various nutrition classes, including: Introduction to Nutrition, Nutrition Assessment, Introduction to Patient Care, Research Methods and Nutrition and Exercise. In addition, Melissa coordinates various nutrition research projects for undergraduate and graduate students.

Most recently Melissa and the rest of the James Madison University nutrition faculty started an online master’s program for working nutrition professionals which has been a huge success and has students enrolled from all over the country and even one in Iraq. In addition to her role as an assistant professor Melissa works closely with the Athletic dept and the health center dietitian to ensure the athletes are receiving accurate nutrition information, are aware of the risks and benefits of the infinite nutritional supplements on the market, as well as banned substances and other sport specific and individual nutrition concerns.

Melissa implements her nutrition knowledge into her training schedule on a regular basis to ensure optimal performance and proper recovery. In the marathon she follows a detailed fluid and carbohydrate plan trying to consume 4–8 oz of fluids every two miles depending on the conditions and I try to consume 45–60g of carbohydrate every hour which I get from fluids provided on the race course and PowerBar Gels.

She also enjoys helping other athletes learn simple techniques to enhance their performance, such as preparing quick, easy meals and finding desirable, easy snacks before, during and after a workout. Many athletes Melissa works with are confused by all the misleading information and do not know how to cook, so they are afraid to try new things. Once they learn some basic nutrition tips and simple ways to prepare well-balanced meals they often feel better and see performance benefits. Melissa loves when the athletes get to this phase because they get excited and start creating their own nutritional concoctions, and are eager to show them off to her and other teammates, often leading to some friendly team competitions in the kitchen.