Powerbar athlete profiles Meet the athletes who represent the energy and spirit of PowerBar

Victor Plata
  • Victor Plata
  • Hometown: Born: Minneapolis; Raised: Santa Cruz; Resides: Sacramento
  • Birthdate: 10-April-73
  • Favorite PowerBar Product:
  • POWERBAR HARVEST® Dipped Oatmeal Raisin Cookie
Victor Plata

With no time between balancing law school and Olympic training, I must choose between putting my cereal in a blender or grabbing a PowerBar. Between training and studying, I absolutely depend on the convenient nutrition. I live off of PowerBars.

Q & A with Victor Plata
  • Biggest obstacle/challenge
  • This year, it was balancing full-time law studies with training for the Olympics.
  • Superstitions
  • I am too busy to do anything special. If I have time to clean my bike before a race, I get excited.
  • Nobody knows…
  • Olympic pentathlete Chad Senior is my 3rd cousin.
  • Biggest athletic accomplishment
  • Winning collegiate nationals, qualifying for 2004 Olympic team; three World Cup podiums.
  • Favorite thing about training
  • Riding my bike trainer on the sidewalk by my house at 3 a.m. I do it to counter the jet lag when racing in Europe.
  • Least favorite thing about training
  • The soreness and the aching joints walking down the stairs in the morning.
  • I work out to…
  • Anything with a good beat.
  • Unusual training regimens
  • Riding my bike trainer on the sidewalk by my house at 3 a.m. I do it to counter the jet lag when racing in Europe.


Victor Plata' Upcoming Events