Powerbar athlete profiles Meet the athletes who represent the energy and spirit of PowerBar

Ruben Najera
  • Ruben Najera
  • Hometown: El Centro, CA
  • Birthdate: 06-April-85
  • Favorite PowerBar Product:
  • POWERBAR® ENDURANCE Lemon Lime
Ruben Najera

Ruben Najera is a semi-pro skateboarder. You’ll find him in music videos, skateboarding movies and magazines. Ruben claims the sport saved his life from turning down a wrong path. To inspire young athletes, he organizes events in Imperial County, CA.

Q & A with Ruben Najera
  • Biggest obstacle/challenge
  • 1st place skateboarding Cannonball Run contest San Diego County. All of San Diego’s finest competed. My team and I won!
  • Superstitions
  • I have to do a few ollies on my board to stay warmed up, otherwise I feel like I’m going to freeze up.
  • Nobody knows…
  • I have done skateboarding Stunt work in movies also. Check out the movie “Border Lost” - you can find it just about anywhere. In the hotel lobby scene, I play 3 different bad guys.
  • Biggest athletic accomplishment
  • Being featured in magazine ads, skateboarding videos, and skateboarding in music videos.
  • Favorite thing about training
  • I watch skateboarding videos before I go skate. They pump me up and inspire me to do greater things.
  • Least favorite thing about training
  • Getting hurt while training is horrible because you don’t expect to get hurt when you’re just supposed to be practicing. Always have to be careful out there.
  • I work out to…
  • I’m pretty open minded when it comes to music but I like to change up my tunes routinely. I don’t like to have the same thing playing all the time.
  • Unusual training regimens
  • I watch skateboarding videos before I go skate. They pump me up and inspire me to do greater things.


Ruben Najera' Upcoming Events