Sports dietitians like you work with a variety of athletes in a
multitude of settings, focusing on a variety of sports-specific goals.
Regardless of your place of business or sport of choice, you want
reliable, evidence-based resources, tools for your clients, and a fun
and exciting way to engage your athletes. As a leader in sports
nutrition fuel, PowerBar’s aim is to provide you, the leaders in sports
nutrition, access to the resources, tools, and engagement that you seek
when working with clients. With the vision of connecting athletes with
trusted sports dietitians, and each other, PowerBar has developed
online tools that allow you to generate your own content and access
current, scientifically supported, dietitian-authored sports nutrition
tips, updates, calculators, and data.
Sports Nutrition Takes a Cyber-Leap
While email is convenient, phone calls are personal and face-time is
irreplaceable. Extending your reach will not only enhance your
practice, but expand your influence and add value to your client’s
experience. To aid in this process, PowerBar has developed a platform
where nutrition and athletics leaders can access the resources they
need and create personal profiles. Based on expert recommendations and
current research, you’ll find:
- Sports nutrition PowerPoint presentations
- Sport-specific client handouts
- Video podcasts to update your knowledge on the latest research in sports nutrition
- Stories from real athletes to help you stay on top of the latest trends among your clients
- Online calculators: protein, sweat rate, recovery, fiber, and activity/calorie for easy reference
In addition to having evidence-based sports nutrition information and
tools at your fingertips, you can create a profile for yourself or your
business to share with your clients. To expand your cyber-reach, you
can take PowerBar’s nutrition information to all your favorite social
networking sites and blogs with the Nutrition Widget. The latest
nutrition articles, athletes’ stories, and sporting news are delivered
to the widget automatically — wherever it is displayed. You also can
stay in touch with your clients and friends via blogs throughout
PowerBar’s online communities.
Your Online Colleague: PowerCoach™
In addition to PowerBar’s nutrition tools, our training and nutrition
experts have developed an easy-to-use online tool to help you guide
your athletes. PowerCoach™ provides users total support, with 24/7
access to a personal training calendar, workout logs, daily workout
reminder emails, and much more. PowerCoach™ offers personalized sports
nutrition and training plans designed by RDs and fitness professionals.
Users can select from running, triathlon, cycling, swimming, and
walking programs based on their experience and their ultimate
goal/distance — and additional training programs for non-endurance
sports are coming soon. In order to develop the unique training
programs found on PowerCoach™, PowerBar tapped the extensive knowledge
of its Team Elite athletes and coaches. This is a great way to get your
athletes in shape before the season even begins!
Unlike many existing programs that offer simple, rule-of-thumb
nutrition tips or information, PowerCoach™ delivers the personalized
information necessary to successfully train and complete athletic goals
with as little or as much detail as the user requires. For those
looking for increased levels of scientific support and knowledge, there
are links to lots of helpful information and videos all over the site.
Daily email reminders are sent to users as well, keeping them informed
about their exercise requirements for the day, along with a sports
nutrition tip from our experts.
Available at
www.powerbar.com/coach,
PowerCoach™ is another example of how PowerBar, a trusted source of
sports nutrition, continues to be a training partner for its athletes.
If your list of clientele includes Ironman contenders — from the newbie
age-grouper to the elite Kona competitor — PowerBar offers a 29-week
Training and Nutrition Plan. This feature offers a complete training
program that covers everything an Ironman needs to know about training
and sports nutrition. Top athletes, researchers, and sports nutrition
experts have created exclusive content for Ironman participants,
including Ironman-specific training advice and in-depth sports
nutrition information. Athletes can easily import this mini-website
tool into their own personal website or MySpace page.
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