Nutrition
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Putting PowerBar to Work for You

By: Jenna A. Bell
PhD, RD, CSSD, Registered Dietitian & Board Certified Specialist
Sports dietitians like you work with a variety of athletes in a multitude of settings, focusing on a variety of sports-specific goals. Regardless of your place of business or sport of choice, you want reliable, evidence-based resources, tools for your clients, and a fun and exciting way to engage your athletes. As a leader in sports nutrition fuel, PowerBar’s aim is to provide you, the leaders in sports nutrition, access to the resources, tools, and engagement that you seek when working with clients. With the vision of connecting athletes with trusted sports dietitians, and each other, PowerBar has developed online tools that allow you to generate your own content and access current, scientifically supported, dietitian-authored sports nutrition tips, updates, calculators, and data.

Sports Nutrition Takes a Cyber-Leap
While email is convenient, phone calls are personal and face-time is irreplaceable. Extending your reach will not only enhance your practice, but expand your influence and add value to your client’s experience. To aid in this process, PowerBar has developed a platform where nutrition and athletics leaders can access the resources they need and create personal profiles. Based on expert recommendations and current research, you’ll find:
  • Sports nutrition PowerPoint presentations
  • Sport-specific client handouts
  • Video podcasts to update your knowledge on the latest research in sports nutrition
  • Stories from real athletes to help you stay on top of the latest trends among your clients
  • Online calculators: protein, sweat rate, recovery, fiber, and activity/calorie for easy reference

In addition to having evidence-based sports nutrition information and tools at your fingertips, you can create a profile for yourself or your business to share with your clients. To expand your cyber-reach, you can take PowerBar’s nutrition information to all your favorite social networking sites and blogs with the Nutrition Widget. The latest nutrition articles, athletes’ stories, and sporting news are delivered to the widget automatically — wherever it is displayed. You also can stay in touch with your clients and friends via blogs throughout PowerBar’s online communities.

Your Online Colleague: PowerCoach™
In addition to PowerBar’s nutrition tools, our training and nutrition experts have developed an easy-to-use online tool to help you guide your athletes. PowerCoach™ provides users total support, with 24/7 access to a personal training calendar, workout logs, daily workout reminder emails, and much more. PowerCoach™ offers personalized sports nutrition and training plans designed by RDs and fitness professionals. Users can select from running, triathlon, cycling, swimming, and walking programs based on their experience and their ultimate goal/distance — and additional training programs for non-endurance sports are coming soon. In order to develop the unique training programs found on PowerCoach™, PowerBar tapped the extensive knowledge of its Team Elite athletes and coaches. This is a great way to get your athletes in shape before the season even begins!

Unlike many existing programs that offer simple, rule-of-thumb nutrition tips or information, PowerCoach™ delivers the personalized information necessary to successfully train and complete athletic goals with as little or as much detail as the user requires. For those looking for increased levels of scientific support and knowledge, there are links to lots of helpful information and videos all over the site. Daily email reminders are sent to users as well, keeping them informed about their exercise requirements for the day, along with a sports nutrition tip from our experts.

Available at www.powerbar.com/coach, PowerCoach™ is another example of how PowerBar, a trusted source of sports nutrition, continues to be a training partner for its athletes.

If your list of clientele includes Ironman contenders — from the newbie age-grouper to the elite Kona competitor — PowerBar offers a 29-week Training and Nutrition Plan. This feature offers a complete training program that covers everything an Ironman needs to know about training and sports nutrition. Top athletes, researchers, and sports nutrition experts have created exclusive content for Ironman participants, including Ironman-specific training advice and in-depth sports nutrition information. Athletes can easily import this mini-website tool into their own personal website or MySpace page.



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