Glendale, Calif.
February-09-2010
New National PowerBar Television Commercial
Features Lakers’ Star Known As The Candy Man
Thanks to PowerBar and its new Energy Blasts gel-filled chews, Los Angeles Lakers’ Lamar Odom will leap off the basketball court and journey to the moon as the star in a new national television commercial from the leader of the sports nutrition bar category. The 30-second PowerBar Moon Dunk spot, scheduled to debut early February, creatively positions Odom blasting through space to slam dunk on the moon, challenged by planets and limited rocket power along the way. Luckily for Odom, new PowerBar® Energy Blasts deliver the quick energy he needs to reach his goal.
The World Champion Laker and new PowerBar Team member was selected for this spot because of his power moves in the NBA, and also for his memorable nickname, The Candy Man. “Everyone knows I love candy, but I know it’s not the best source of fuel for athletes,” said Odom. “These new PowerBar energy-filled gummies taste just like candy but give me the right kind of quick energy I need on the court.”
While athletic performance continues to be the driving force behind product development at PowerBar, the company is always looking for ways to add tasty alternatives to an athlete’s diet. New PowerBar® Energy Blasts bite-sized chews offer athletes a great-tasting, convenient and portable source of fast energy.
“Lamar is a great addition to the PowerBar Team,” said PowerBar sports marketing director Chad Comstock. “Given his famous sweet tooth and demanding power needs on the court, he’s the perfect voice to help us promote the balance of great taste and performance benefits in our new Energy Blasts bite-sized chews.”
A majority (67 percent) of athletes surveyed preferred PowerBar® Energy Blasts to the leading energy chew. The top reasons cited were the product’s piece size, ease of use, portability, taste and texture.1 PowerBar® Energy Blasts are the first energy chews fueled with PowerBar’s C2 MAX dual-source energy blend, which consists of a glucose-to-fructose ratio shown in breakthrough studies to deliver 20–50 percent more energy to muscles than glucose alone.2
New PowerBar® Energy Blasts do not contain artificial flavors or preservatives, and are available nationwide in Raspberry and Strawberry Banana flavors for a suggested retail price of $1.59 to $1.99 per pouch.
The PowerBar Moon Dunk spot was produced by Publicis Mid-America, Dallas, and is scheduled to air throughout February and March.
Visit www.powerbar.com for more information.
1 Cooper Roberts Research, Gel Blasts Taste & In-Use Performance Test (PowerBar® Cola Gel Blasts vs. Cliff® Cola Shot Bloks®), January 2008
2 Study done with drink containing glucose alone vs. 2:1 glucose to fructose. C2 MAX has the same optimized ratio. For study details visit PowerBar.com
ABOUT POWERBAR
PowerBar, creator and leader of the sports nutrition bar category, is committed to helping athletes and active people worldwide perform better through nutrition. Backed by decades of sports nutrition experience, PowerBar provides access to cutting-edge knowledge, services and a full spectrum of great-tasting food and beverage options to meet the dietary and energy needs of all athletic levels. PowerBar proudly fuels world-class athletes and premier events including the World Triathlon Corporation, the Tour de France, the Chicago, Boston and ING New York City Marathons and the Leukemia & Lymphoma Society’s Team In Training Program. Owned by Nestlé S.A., the world’s largest food and beverage company, PowerBar is part of the Nestlé Nutrition portfolio. Through science-based nutritional solutions — comprising both products and services — Nestlé Nutrition helps enhance the quality of people’s lives by supporting health and providing care for specific consumer groups with special nutrition needs at every stage of life.
ABOUT LAMAR ODOM
A key component to the 2009 NBA Champion Los Angeles Lakers, the versatile Lamar Odom enjoyed one of his most successful seasons as a professional and earned his first NBA championship. During the 2008–09 season Lamar averaged 11.3ppg along with 8.2rpg.
Lamar was the #4 overall pick in the 1999 draft by the Los Angeles Clippers after leading his University of Rhode Island team to their first ever A-10 championship. He was named first team All-Rookie during the 2000 season after a successful rookie campaign. In 2004 Lamar was selected by USA Basketball to represent his country at the 2004 Athens Olympics where he earned a bronze medal. Lamar has strong ties to the Los Angeles and New York communities through his Cathy’s Kids Foundation which enriches the lives of those less fortunate. He has provided numerous scholarships to children in those two cities. www.lamarodom.com.