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Timeline
Media Resources
Past News Releases
10.24.2006 PowerBar ‘Ultimate Austin Weekend’ Sweepstakes Winner
10.24.2006 Lance Armstrong Prepares For ING New York City Marathon Debut on November 5th
10.12.2006 PowerBar Introduces New Pria® Grain Essentials™ Nutrition Bars for Women
08.01.2006 Nestlé Nutrition Announces Transfer of PowerBar Business From Berkeley to Glendale, California
06.07.2006 PowerBar Launches Live Well LiveStrong® Campaign In Collaboration With Lance Armstrong Foundation
05.15.2006 PowerBar Presents Pria “Sparkle and Shine” Sweepstakes
04.11.2006 New PowerBar® Gel and PowerBar® Beverage System Formulations Deliver Research-Proven Performance Benefits for Endurance Athletes
04.10.2006 PowerBar Announces 2006-2007 PowerBar Team Elite™ Sponsored Athlete Roster
03.15.2006 PowerBar Introduces the Knowledge is Power CD-Rom
01.09.2006 PowerBar Unveils New PowerBar® Nut Naturals and New and Improved Powerbar Harvest® Whole Grain Daily Nutrition Bars
11.10.2005 PowerBar and 2K Sports Launch 3-Point Play Sweepstakes
10.25.2005 PowerBar Celebrates Twelve Years as Official Energy Bar and Gel Sponsor for the ING New York City Marathon
10.14.2005 PowerBar and Ironman Announce Global Sponsorship Agreement
09.15.2005 PowerBar Issues Open Call for 2006-2007 PowerBar Team Elite™ Athlete Sponsorship Program
07.27.2005 2K Sports and PowerBar Team Up to Offer Custom Basketball Video Gaming Program for Fall 2005
07.26.2005 PowerBar Adds Carmelo Anthony and Tiki Barber To Roster of Elite Sponsored Athletes
07.01.2005 PowerBar Kicks Off 2005 Tour De France with "Live Like Lance" National Sweepstakes
06.30.2005 PowerBar Names Mike McQueeney as New Sales Manager for Sports Specialty Retail Team
05.18.2005 POWERBAR® PRIA® to Serve as National Series Sponsor for 2005 Breast Cancer 3-Day® Walks
04.13.2005 PowerBar Introduces New POWERBAR® PRIA® Complete Nutrition Bars and Shakes Designed Specifically for Women
03.28.2005 PowerBar and NBA Team Up to Energize Fans
03.03.2005 PowerBar Renews Lance Armstrong Partnership, Adds Discovery Channel Pro Cycling Team To Sponsorship Program
02.08.2005 The International Society of Sports Nutrition Partners with PowerBar!
01.31.2005 PowerBar Combines Candy Bar Taste with PowerBar Nutrition to Introduce New POWERBAR® TRIPLE THREAT® Energy Bar Line
01.26.2005 PowerBar Signs on as Sponsor of Ironman North America Events
01.06.2005 Holigan Racing Powers up in 2005 with PowerBar
10.18.2004 PowerBar ‘Live Like Lance’ Sweepstakes Winner
09.30.2004 PowerBar Offers Carb-Conscious Men New Peanut Caramel and Chocolate Caramel Crunch PROTEINPLUS™ CARB SELECT™ Bars
09.30.2004 New POWERBAR® PRIA® CARB SELECT™ Crispy Bars Deliver Great Taste And Sound Nutrition For Carb Conscious Women
09.09.2004 PowerBar Highlights From 2004 Olympic Games
09.01.2004 PowerBar® Carb Select™ Receives 2004 Best New Product Award
06.30.2004 Helpful Tips Towards Smarter Snacking
06.21.2004 Lance Armstrong and 2004 Tour De France Cyclists Fueled By PowerBar Sports Nutrition
06.14.2004 PowerBar Fuels All Three Members of Men's U.S. Olympic Team In Triathlon
06.02.2004 PowerBar Signs On as Official Energy Bar and Gel Sponsor of The Leukemia & Lymphoma Society’s Team In Training® Program
06.01.2004 PowerBar to Help Fuel U.S. Olympic Hopeful Swimmers Michael Phelps and Lenny Krayzelburg
04.22.2004 Josh Cox Sets New World Treadmill Marathon Record
03.29.2004 To An Athlete Gone
03.19.2004 PowerBar Mourns the Passing of Founder, Brian Maxwell
02.05.2004 PowerBar® Appeals to Carb-Conscious Men With NEW ProteinPlus™ Carb Select™ Snack Bars
02.05.2004 PowerBar® Introduces NEW Pria® Carb Select™ Carbohydrate Control Bars
02.05.2004 5,500 Athletes Named to 2004/2005 PowerBar Team Elite™ Program
01.15.2004 PowerBar® Pria™ Donates $26,000 To The Women's Sports Foundation
11.24.2003 PowerBar® Expands Product Portfolio to Include Carb Select™ Carbohydrate Control Bars
10.29.2003 PowerBar Harvest® to Energize Intrawest Mountain Resorts This Winter
10.24.2003 PowerBar Celebrates Ten Years as Official Energy Bar and Gel Sponsor for ING New York City Marathon
10.22.2003 Long-time PowerBar Athlete Peter Reid Takes First Place at 2003 Hawaii Ironman Triathlon World Championships
10.13.2003 PowerBar and Carmichael Training Systems Introduce NEW PowerBar® Beverage System
08.14.2003 PowerBar Harvest® and Trails.com Make it Easy to Customize Outdoor and Travel Adventures Online
07.30.2003 PowerBar Energizes Professional Baseball Parks This Summer
07.15.2003 PowerBar Issues Open Call for 2004 PowerBar Team Elite™ Grassroots Athlete Sponsorship Program
07.10.2003 PowerBar® and Outdoor Life Network Invite Cycling Enthusiasts to Follow The Tour De France at Regional Viewing Parties

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